WEST VS EAST: Make Up Trends from Both Sides

Earlier this month, I had the amazing opportunity of attending an international exhibit and see people from all over the world. Being the beauty junkie that I am, I noticed that Westerners (at least those that I saw from at the exhibit) do their makeup differently from Asians.

I’m sharing with you my take on the key makeup trends for a more European or a more Asian makeup look. Plus some tips and best product bets to help achieve the look!

West Side Story

Make up for Westerns, the focus is on perfecting the skin and emphasizing facial features.

PICTURED ABOVE: 3CE Concealer (left), Elf Eyebrow Pencil (middle), NYX Matte Lipstick (right)

Face: Start with a medium to full-coverage foundation to perfect your skin and then add on concealer to hide any blemishes that may still be showing.

Next, sculpt out your features by using a matte bronzer. Simply shade in the hollow areas of your face (i.e. under your cheekbones, around your temples, down the sides of the bridge of your nose, and around your jawline).

I recommend starting with as little product as possible, and just adding more if you need to. Doing it this way will prevent you from putting on too much bronzer, which can make you look muddy.

Brows: Brows are bold and dramatic with a very noticeable arch. I find that brow pencils are the easiest to work with when trying to achieve bold ones! Apply sparingly, and then work on your brows using a brow brush.

(Insider tip: In order to achieve the gradient brow look, start by drawing on your lower brow line, and then brush it upward. The innermost corner of your brows must be lightest.

Lips: How to complement flawless skin with strong features? Pucker up with a bold lippie. By the way, matte lips are still big, especially in the West!

East Side Story

For Asians, it’s skincare over makeup any day! It’s why Asian skincare brands are so popular even in the West. Makeup is usually light, breathable, and dewy.

PICTURED ABOVE: NYX Brow Powder (left), Skin Goodness CC Cream (middle), Happy Skin Moisturizing Lippie (right)

Face: For your skin base, go for a BB or CC cream so you get just the right coverage to blur out imperfections while nourishing and protecting your skin.

Instead of covering up your blemishes, use brightening concealer to highlight key points on your face (i.e. under eye area, or the bridge of your nose)

Brows: Brows are filled-in, straight, and natural-looking. Go for the currently-trending straight brows (i.e., brows without a high arch) that make you look more youthful. Simply fill-in the sparse areas using a brow powder then comb through them with a clear brow gel and voila!

Lips: Go all out by doing a Korean gradient lip by simply dabbing on lip tint at the center of your lips then blotting it outwards. Finish off with a clear gloss to make your lips look extra plump and healthy.

Is your makeup style more Western or more Asian? Tell us what you think in the Comments below!

Like what you just read? Discover more articles like that at ZALORA Community!