United in Love with adidas
Pride month may be over, but the support for its cause will never end.
W e all know that Pride month is not just about sunshine and rainbows. At its core, Pride month commemorates the struggle of the LBGTQ+ community way back during the Stonewall Uprising in 1969 — a show of solidarity with those who are discriminated against simply for being who they are and loving whom they love. More than that, Pride is a movement in support of LGBTQ+ rights, uplifting the voices that may have been quelled in the past, and honoring the memories of members of the community that have lost their lives to HIV/AIDs. So, though Pride Month has come and gone, we can still show our love and support in little ways every day.
Thankfully, this brand understands this fully, acknowledging the meaning of Pride month by creating a collection that’s bold, vibrant, and uplifting — traits that we can all use to embrace ourselves as well as to empower everyone from all walks of life to live without fear of judgment.
The adidas Pride Collection
The more we embrace, the stronger we become together. This is what the adidas Pride Collection communicates to us with their gorgeous sporty new designs filled to the brim with color. As sports can create unifying communities where anyone, no matter who they are, can flourish, adidas created a sportswear line that shows that both love and sports have no boundaries. In this collection, you can find electrifying graphic tees, dresses, jackets, and a whole lot more to show the world your support in this movement through stylish and unique pieces.
For sneakerheads, you can see your favorite Ultraboosts in exciting new colors. Take a peep at the colorful street style Pride Forum and Nizza sneakers as well for kicks that were made with the message of love in mind.
Even more than just their excellent sense of design, adidas also solidifies its stance as an ally to the community by providing yearly donations and co-creating programs to Athlete Ally and Stonewall, organizations created to end systemic oppression and drive inclusion in sports all over the world — truly a brand grounded in the meaning of Pride, and we’re all living for it.
Browse through more sporty pieces from adidas on ZALORA.
