#PressforProgress This International Women’s Day

A call to liberate ourselves from gender stereotypes, biases, and roles

Every March, the international community celebrates women, fueled by a different theme each year. This International Women’s Day 2018, we celebrate #PressforProgress. It’s all about bridging the gap between genders and striving for gender parity.

Oftentimes, women are limited by the stereotypes and the social roles we play, and admittedly, these dictate most of what we do every day. But with movements like #MeToo and #TimesUp recently coming into the forefront, we’re calling for greater efforts to break free from those limitations and liberate ourselves from outdated definitions of womanhood.

This year, we call for gender equality. This year, we challenge traditional gender stereotypes, biases, and roles. This year, we press for progress.

#PressForProgress: A strong call to motivate and unite friends, colleagues and whole communities to think, act, and be gender inclusive.
Photo by Quinten de Graaf

#PressForProgress against stereotypes about our physical appearance

Photo by Matheus Ferrero | Photo by Kashif Robinson | ZALORA Curve

From Hollywood to Silicon Valley to politics, these’s been a strong push to embrace diversity; to accept and love women of all ages and races and genders and sizes and religions. Movements celebrating body positivity, black and Asian excellence, and the like have gained steam, but the truth is, we’re still a long way from our goal.

That said, we should celebrate seemingly small steps like Rihanna’s groundbreaking Fenty Beauty line, which debuted with a wide array of shades for all kinds of skin tones, and the growing availability of fashionable plus size clothing. Like greater and more thoughtful representation of different kinds of women in film, these are basic but impactful responses to combat the stereotypes we live by everyday. Learning how to own our bodies and love them as they are — and for what they are — is the first step towards loving others.

“Progress for women means recognizing the power we have to make positive changes in society, just by being comfortable in our own skin.” — See Min Ng

#PressForProgress against limiting ourselves to particular roles

Photo by rawpixel.com | Photo by London Scout | Photo by Albertus Galileo

As convenient as oversimplifying can be, women are not always soft, feminine, and tender. Sometimes we are, yes, but sometimes we’re also confident and commanding and fight for what we want and what we deserve. Sometimes we’re both, like our girl Kim Jones.

But whether we’re mothers and housewives or girl bosses climbing the career ladder — or both, or neither — we aren’t limited to any particular roles, and we should stand up against the people who expect us to be. Like what you want, do what you want, wear what you want, and be what you want.

#PressForProgress against harmful gender biases

Part of our march towards progress is tearing down all preconceived notions and biases, seeing all genders as equally capable of the same things. We want more women in fields where they have been traditionally dismissed for being inferior to men.

We want more women in STEM: behind the code of our favorite apps, driving research for cures to the common cold and to cancer alike, designing and constructing the gravity-defying buildings that touch our skies. We want more women in sports: making crowds gasp with their moves, winning championships for their country, inspiring children to grow into future athletes. We want more women in politics: drafting and passing laws that shape our nations, fighting for all people’s voices to be heard.

But we also want to tear down the stereotypes surrounding women who choose to go into fields that are typically feminine: to show that models and dancers and beauty bloggers aren’t flighty and shallow, but women whose artistry express what it means to be human. To show that housewives and mothers aren’t subservient, but women whose dedication to their families highlight their strength. To show that liking things like the color pink and pretty heels doesn’t mean that we aren’t any weaker, or any shallower, or any less.

Photo by Antonio Francisco | Photo by Tiko Giorgadze

The future is female.

Discover diversity with us this International Women’s Day, and join us as we stand Purple and Proud in the color of the future.

Thread by ZALORA is a fashion, beauty, and lifestyle community where fashion-forward, tech-savvy writers come together to share their insights and discuss trends. Got a story? Drop us an email at zcoop@ph.zalora.com!