Ferragamo & Interparfums Release A New Campaign Starring Ferragamo Fragrances For Him
A refreshed vision for the iconic statement scents for men
Following the appointment of creative director Maximilian Davis, and the logo restyling from Salvatore Ferragamo to FERRAGAMO, the House’s refreshed vision of timeless elegance and sophistication also extends to its iconic fragrance collections starting from the FERRAGAMO statement scents for men.
The new campaign includes four immersive visuals that portray the different sides of the same personality, representing the many facets of the FERRAGAMO man: free, confident, passionate and visionary.
Each image features an evocative setting that frames the signature flacon recalling the light and saturated shades of the four fragrances FERRAGAMO EAU DE TOILETTE, FERRAGAMO INTENSE LEATHER, and FERRAGAMO BRIGHT LEATHER.
Each terrain represents one of the possible path where the journey of the Ferragamo man begins, encompassing the feelings and aspirations that lead him to follow his own rules and direction, beyond any kind of prejudice and stereotype, towards yet unexplored places and new ideas . What matters is that, in the end, we take the first step towards a new adventure.
Pictured on urban concrete, FERRAGAMO EAU DE TOILETTE is a fougère citrus woody blend that intertwines fresh and boisé tones to celebrate the brand’s Italian roots and its tradition of craftsmanship. It expresses the restless and courageous spirit of a free thinker who journeys through life with strength and sophistication, embracing every challenge with no hesitation.
Placed on street asphalt, FERRAGAMO INTENSE LEATHER is a leathery aromatic salty eau de parfum, refined and deep, that plays with the contrasting elements of radiance and seduction. It reflects the open-minded and pragmatic nature of a charming and creative man who discovers his maximum energy and courage, with a new light within, paving his path towards freedom through a profound love for self and for life.
Set against the sand of a desert, FERRAGAMO BRIGHT LEATHER is a woody aromatic leathery eau de toilette that fuses powerful natural notes and visionary bright hues. Its vital message of strength and energy comes from the confident and courageous man of the now, a man who believes in action and reaction, ready to achieve every objective and take part in changing times while finding inspiration in the beauty of the world.
All fragrances are poured into the unmistakable glass bottle with a slender vertical shape that echoes the urban landscape where the Ferragamo man lives. Like a skyscraper, the flacon invites discovering its details from different perspectives. A vertical band, enriched with a leather-like effect, enhances the elongated silhouette bearing the new FERRAGAMO logo distinguished by elegant, high-impact lettering that runs from bottom to top.
At opposite ends of the badge, with a shift in viewpoint, another key code makes its appearance: the signature Gancini buckle in metal seals the bottle as a dual emblem of tradition and innovation, strength and sensitivity, embodying the rational approach and the emotional appeal of the FERRAGAMO man.
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