Because They’re Worth It: L’Oréal Paris Celebrity Endorsers

Written by Prashanti Mohanan

Having a celebrity endorse your brand is a sure-fire way to improve brand rep and increase sales. A brand that has consistently been able to attract celebrity spokespersons from all over the world is L’Oréal Paris whose ambassadors are as diverse from one another as they are beautiful. Its strategic global beauty campaigns have led to the brand being able to garner attention, and consequently loyal customers, from all over the world. Here’s a look at 5 famous ladies who have backed the L’Oréal Paris brand over the years.

1. Hollywood Starlet Blake Lively

Blake Lively signed on as a L’Oréal ambassador in 2013 soon after her run with hit TV series Gossip Girl ended. Clearly, it was a win-win move as Blake leveraged on the endorsement to stay in the limelight while the brand leveraged on her fame and new household-name status to promote itself.

2. Pop Queen Jennifer Lopez

In 2010, L’Oréal announced J Lo as its new spokesperson. She subsequently appeared in a slew of commercials for hair and makeup products from the brand. This music mogul, actress, designer and mother can now add beauty brand ambassador to her list of accomplishments!

3. Bollywood Beauty Aishwarya Rai

Getting Aishwarya Rai on board as an ambassador was a smart move on the part of the brand to tap into the emerging, massive Indian market. Having appeared in numerous ads for an array of products from the brand, she continues to endorse the brand today.

4. Supermodel Karlie Kloss

This 23 year old VS Angel, the epitome of poise and elegance, was the perfect choice for L’Oréal to capture a younger audience. With beauty, brains and class, Karlie Kloss makes a perfect ambassador for the brand.

5. Screen Legend Helen Mirren

Helen Mirren, as a L’Oréal endorser shows that age is no obstacle to looking amazing. Appearing as glamorous today as she was decades ago, she is living proof that grace, sophistication and sensuality are qualities that remain with a lady even as she ages.

Which celebrity endorsements have influenced your fashion and beauty picks? Share with us in the Comments section!

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