3 Reasons To Add Anne Curtis’ blk cosmetics To Your Makeup Kit

We love these simple, affordable beauty essentials for the girl-on-the-go

Published in
4 min readOct 9, 2017

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Aside from her work as an actress and TV host, Anne Curtis is a local fashion icon — and that’s why we’re so excited about the chance to steal some of her style with her new makeup line, blk cosmetics.

Created with Happy Skin CEO Jacqe Yuengtian Gutierrez and inspired by the timeless elegance of the color black, the brand promises “Uncomplicated Beauty” for the everyday woman.

Now that it’s finally out in the market, here are three reasons why we’re adding blk cosmetics to our makeup kits:

Easy essentials

Just looking at the number of products, the collection might seem small at first — but that’s the whole point. Anne envisions that “everyone can have an uncomplicated beauty regimen with the right products”, and so blk sticks to beauty basics to make it easy for girls-on-the-go.

Don’t think that basic means boring, though — these items are super versatile. The Contour, Blush, and Highlight Palette packs three products in a compact kit so you don’t need to carry around multiple items to achieve that perfect contour. If you don’t want a full face of makeup, each of the shades can be used on their own (bonus: in a pinch, you can even use them as eyeshadow). We also love that the Brow Sculpting Pencil Duo combines a creamy pencil and spoolie brush in a single product so you can keep your kilay game strong.

The Contour, Blush, and Highlight Palette and the Brow Sculpting Pencil Duo are available in multiple shades:

Lippies for every mood and skin tone

Anne is known for her signature red lip, so it’s no surprise that while blk’s face and eye products are as simple as possible, their lipstick collection has tons of options to play with. Take it from Anne herself: “You never know when you’re gonna need that extra pop of color.”

With 15 shades in these three different formulas, you have your choice of color and texture whatever your mood; just take your pick from the Velvet Lip Creams, All-Day Intense Matte Lipsticks, or the Long-Lasting Liquid Matte Lipsticks. And check out the swatches below — they look gorgeous no matter your skin tone.

All-Day Intense Matte Lipstick swatches | Long-Lasting Liquid Matte Lipstick swatches | Velvet Lip Cream swatches

Cruelty-free beauty that doesn’t break the bank

blk’s promise to keep things simple even extends to their price tags. Makeup can be expensive, but as Jacqe says, “luxe-looking, premium makeup doesn’t have to be a splurge”. All of blk’s items are a steal at P299 to P499.

Animal-loving beauty addicts can also breathe easy: unlike some other makeup brands with similar price points, blk cosmetics doesn’t test its products on animals — which means that recreating Anne’s fresh-faced look is easy, affordable, and cruelty-free.

Ready to give it a try? Head on over to ZALORA to see the full blk cosmetics line. Also check out skincare essentials and beauty tools to help you simplify the rest of your beauty routine.

Already have blk in your makeup kit? Keep up with THREAD by ZALORA for more beauty and fashion tips, and let us know what you think of blk’s beauty essentials in the comments section below!

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